Data for creative decision-makers
(Patent pending) is a service you can use to find out which of two creative design options grabs people's
eyes in the first moments of exposure. People today live in an
overcrowded stimulus world. The image that cuts through is worth
its price in gold. With this service, you can find out which of
2 logos, photos, drawings, web pages, icons, book jackets,
magazine covers, or billboards will better at cutting through
The service uses people's web-cams to directly record which of
two executions grabs their eyes when the images are shown side
by side, for a 3 second period.If you don't get people's eyes in
those first few precognitive seconds, you might as well not be
there at all.
OptimEyes testing is very fast, very sensitive, very affordable -
and absolutely objective. Find out more at our website,
Cutting-edge data research services
technology is behind many of our custom research and
service for testing TV
programs, videos and commercials directed to children.
This service reveals just what parts of your material
draw, and what parts turn people away.
for behavioral observations in field settings (such as
homes, schools, stores, theaters or playgrounds) using webcams
to record people's behaviors and our tools to create and
apply your own, custom codes for analysis.
Consumer Profiling - Market segments are
discovered and brought to life through sophisticated
psychographic profiling techniques - based on grounded theory
development procedures - to give you insights on how to motivate
your key consumers, where to reach them, and to identify new
Grounded Analysis. Grounded Theory procedure
makes it possible to identify the underlying attributes that
trigger consumer response. You can project how people will
respond to new materials from how they react to existing ones,
you can draw powerful insights from people's word usage in their
verbatim responses to open-ended questions (in either
qualitative or quantitative studies), and you can achieve new
level of generalizability in the analysis of closed-end survey
data. Grounded theory provides a way to get qualitative
learnings out of qualitative data. It is an extremely powerful
tool for mining new insights out of existing databases.
Exploratory interviewing is often the best way to
hear how consumers perceive their needs, and how they react to
new ideas. Interviewing children, and drawing the the
appropriate lessons from what they say, takes special skill and
a deep knowlege of children.
We also take on projects that require creating new techniques and
Click here to send us an inquiry about our research services.
Which one got more eyes?
(put your cursor over an image to find the answer)
If people don't notice it, it never happens.
To study what people really do - not just what they say.
New Methods Development
One client wanted to identify what jingles were hummable to
kids. So we developed a "hummability" measure that used a
sensitive microphone to pick up kids' spontaneous, barely
audible humming while they listened several times through to a
reel of jingles. We discovered that jingles differ greatly
in the amount of humming that kids do to them - and there are
qualities in both the lyrics and the melody that contribute to
Another wanted a taste-testing methodology that could be used
with 1-year olds. We came up with an observational method that
proved to have great sensitivity and face validity. Hint: it
involved counting how many children pushed the food back out of
Sesame Workshop needed to find out if their TV series, "Dragon
Tales" actually made a difference in the real-world resilience
behaviors of preschoolers who watched it under natural conditions.
We designed and executed complex, double-blind, multi-measure
pre-post field experiment that found the answer. The answer was
clear: it did - and we proved it.