Langbourne Rust Research, Inc

Research Services

Data for creative decision-makers

  • OptimEyes (Patent pending) is a service you can use to find out which of two creative design options grabs people's eyes in the first moments of exposure. People today live in an overcrowded stimulus world. The image that cuts through is worth its price in gold. With this service, you can find out which of 2 logos, photos, drawings, web pages, icons, book jackets, magazine covers, or billboards will better at cutting through the clutter.
    The service uses people's web-cams to directly record which of two executions grabs their eyes when the images are shown side by side, for a 3 second period.If you don't get people's eyes in those first few precognitive seconds, you might as well not be there at all.

    OptimEyes testing is very fast, very sensitive, very affordable - and absolutely objective. Find out more at our website, www.OptimEyes.US

Cutting-edge data research services

EyesOn (sm) technology is behind many of our custom research and standardized services

  • KidWatch service for testing TV programs, videos and commercials directed to children.  This service reveals just what parts of your material draw, and what parts turn people away.

  • BehaviorWatcher for behavioral observations in field settings (such as homes, schools, stores, theaters or playgrounds) using webcams to record people's behaviors and our tools to create and apply your own, custom codes for analysis.

  • Consumer Profiling  - Market segments are discovered and brought to life through sophisticated psychographic profiling techniques - based on grounded theory development procedures - to give you insights on how to motivate your key consumers, where to reach them, and to identify new market opportunities.

  • Grounded Analysis.   Grounded Theory procedure makes it possible to identify the underlying attributes that trigger consumer response.  You can project how people will respond to new materials from how they react to existing ones, you can draw powerful insights from people's word usage in their verbatim responses to open-ended questions (in either qualitative or quantitative studies), and you can achieve new level of generalizability in the analysis of closed-end survey data.  Grounded theory provides a way to get qualitative learnings out of qualitative data.  It is an extremely powerful tool for mining new insights out of existing databases.  

Qualitative Interviewing

  • Exploratory interviewing is often the best way to hear how consumers perceive their needs, and how they react to new ideas.  Interviewing children, and drawing the the appropriate lessons from what they say, takes special skill and a deep knowlege of children.

Custom Research

We also take on projects that require creating new techniques and new designs. 

Click here to send us an inquiry about our research services. 






Which one got more eyes?
(put your cursor over an image to find the answer)

If people don't notice it, it never happens.







To study what people really do - not just what they say.



New Methods Development



One client wanted to identify what jingles were hummable to kids.  So we developed a "hummability" measure that used a sensitive microphone to pick up kids' spontaneous, barely audible humming while they listened several times through to a reel of jingles.  We discovered that jingles differ greatly in the amount of humming that kids do to them - and there are qualities in both the lyrics and the melody that contribute to those differences.


Baby Taste

Another wanted a taste-testing methodology that could be used with 1-year olds.  We came up with an observational method that proved to have great sensitivity and face validity.  Hint: it involved counting how many children pushed the food back out of their mouths.


Real-world resilience

Sesame Workshop needed to find out if their TV series, "Dragon Tales" actually made a difference in the real-world resilience behaviors of preschoolers who watched it under natural conditions. We designed and executed  complex, double-blind, multi-measure pre-post field experiment that found the answer. The answer was clear: it did - and we proved it.